Alternative Distribution Alliance
From This Might Be A Wiki
The Alternative Distribution Alliance (usually abbreviated as ADA) is a company created by WMG and Sub Pop to assist in distribution for independent record labels. They are currently handling the worldwide distribution of TMBG's latest material (as ADA Global in the UK), with Rounder in charge of domestic duties. ADA has also issued re-releases of some of their pre-Elektra material in Europe. Additionally, the digital booklet for the Join Us preview had ADA markings; it may have been planned for them to distribute the album in the US as well.