Alternative Distribution Alliance
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(Redirected from ADA)
The Alternative Distribution Alliance (usually abbreviated as ADA) is a company created by WMG and Sub Pop to assist in distribution for independent record labels. They distributed some of TMBG's recent material in global markets (as ADA Global in the UK), with Rounder in charge of domestic duties. ADA mainly issued re-releases of some of the band's pre-Elektra material in Europe. Additionally, the digital booklet for the Join Us preview had ADA markings; it may have been planned for them to distribute the album in the US as well.
